Advertisement Ideas: Don’t Get Tricked Up With Your Marketing!!!By Advertisement Ideas
Advertisement Ideas: Don’t Get Tricked Up With Your Marketing!!!!!
Today’s entry was inspired by the fact that it is Halloween where many will be trick or treating. Just like those trick or treating who hope to secure many great treats and very few tricks your marketing campaign should garner more buyers than browsers. I am always surprised by the amount of business owners or marketing executives that are getting tricked up by their lack of marketing savvy. The latest example of someone getting tricked up by their lack of marketing was The Area Director of a South Florida Arby’s as I had called him on several occasions and emailed him to talk to him about helping a Pop Warner Football Team that I am the public address announcer for. My thought was that Arby’s has a store within 3 miles from where the team plays and with me announcing 5 games on a Saturday and each game being attended by about 100 people each it would be a great place for Arby’s to promote and create traffic to their location. Think about the brand recognition and the increased revenue they could have had not only on a Saturday but also during the week as the parents and the kids would now know that there is an Arby’s in the community. Think of the possibilities that Arby’s could have had. The reason the man was tricked up by his lack of marketing is he never returned calls or emails. This really intrigued me as I have found that many people do not return phone calls and emails and as a result are getting tricked up by their lack of marketing. As a result of being tricked up they are missing out on a chance to interact with someone who could be of great service and value to them. In today’s marketing place one raving fan can help to increase your brand and increase your revenue. Creating raving fans begins with personal interaction and then can be harnessed with social media interaction. By not engaging your audience or potential audience you are getting tricked up by your marketing.
Tools To Avoid Getting Tricked Up By Your Marketing!!!!!!
As mentioned the best tool is the phone as returning phone calls can lead to a relationship that can benefit your business. I use me as an example as I have many platforms to help advocate for a business such as my Internet TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Wednesday at 8:00 PM EST, an Internet Radio Show, Get Motivated With Jonathan JDOGG Lederman, which airs at www.blogtalkradio.com/hrafnstongradio at 7:00 PM EST on Monday, another blog at www.the-spiritualawakening.com, and many social media accounts with many followers. You couple this with all the teams and special events that I am the announcer for and it makes sense to connect with me to help create a buzz about your products and services.
Newspapers and magazines are good tools to help you to avoid getting tricked up by marketing. When choosing these vehicles make sure they reach your target audience and that you have a way to track the results.
Radio and TV provide a great way to reach your desired audience. In deciding to go this route make sure the commercials you place are frequent and reaching your desired audience.
Using social media is the buzz in the marketing and media relations realm as it is usually inexpensive and easy to navigate. The key here is to engage the audience that you want to attract.
There are several non traditional marketing techniques to use. Sitting in a Starbucks and engaging people and giving them information about who you are and what you do can lead to business. I have spoken in the past of a three-foot rule where if someone is within 3 ft of you talk to them. Tying promotions to holidays or special days and promoting them 3-4 weeks ahead of time will work.
In baseball parks around the world The Foul Polls are serving as a great way to promote businesses. Everyone looks at the foul pole and this type of name recognition definitely creates top of the mind awareness amongst the consumer. The Miccosukee Indian Gaming did not get tricked up by their marketing when they bought the space on the foul pole. Couplet his with in stadium announcements and you have a treat of a marketing program.
Years ago Allstate decided to sponsor the nets at NCAA Football Games and it has proven to be a treat of a marketing campaign as every week they are mentioned on national TV, seen in stadiums across the country and get to share how much they have donated to college scholarships which builds brand awareness and good will amongst the viewing audience.
To avoid getting tricked up by your marketing know who you want to attract. Answer how do they get their information about your product and services? Find the best ways and vehicles to use to maximize your message.
Now it is time to plan your marketing and work your plan making adjustments along the way. Those that will seek and find opportunities will be those who succeed while others will get tricked up by their marketing. Make your marketing strategy be a treat for your business.