Advertisement Ideas: Stop Making Excuses!!!

no excuses This  entry was prompted by an interaction I had with someone as I offered to put promotional materials into 25 Swag Bags that I will be giving out during my presentation at The How To Sell Your Genius Tap Into You Seminar on Friday, August 29, at Broward College in Fort Lauderdale. The woman has an herbal and essential oil business who the last time I spoke to her told me how slow business was. Those of you who read this blog on a regular basis know that I believe there is no reason for a business to be slow and thus when people tell me how slow their business is I always look for ways to change that perception.  I offered to put her cards and a small sample bottle into The Swag Bags she wrote me back that she was involved in many expos where she had to give gifts and would be passing on my offer. I thought okay her loss because of the 25 people who will receive The Swag Bags  2-3 may have wanted to purchase her oils and herbal supplements if they knew about her. Read More→

Advertisement Ideas: What The Ice Bucket Challenge Teaches Us!!!

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 The ALS (Lou Gehrig’s Disease) Ice Bucket Challenge translates into any language. As I was watching all the videos of people taking The ALS Ice Bucket Challenge I began to think about all the lessons that this teaches us and how it relates to delivering your message. What began as a way to honor and support Peter Frates, who is a former Boston College Baseball Player who was diagnosed with ALS, by raising awareness and funds for The ALS Association, www.alsa.org , has morphed into a world wide phenomenon where it seems everyone from a local coach to someone like Former President George Bush is taking the ice bucket challenge. Some  like Charlie Sheen dumped $10,000 over his head and challenged his colleagues to do the same and donate the $10,000 to The ALS Association, www.alsa.org.  Verne Troyer put a twist on it dumping milk over his head while eating a cookie.  The ALS Ice Bucket Challenge has taught us that if you have the right message targeted to the right audience and utilize the right platforms  you can be very successful. In the time frame of July 29 – August 22, 2013 The ALS Association raised just under $2 million in that same time this year due to The Ice Bucket Challenge they have raised over $40 Million.

ESPN recently did this story on Pete Frates who is the inspiration behind The ALS Ice Bucket Challenge.  Now to look at what The ALS Ice Bucket Challenge teaches us.

1: Taking action and having the right motivation leads to success

2: Being creative in how we deliver the message garners attention and creates positive results

3: Developing a following and having them become advocates builds awareness and support Read More→

5 WAYS TO EMPOWER THOSE YOU LEAD

By Cliff Townsend www.tobepoorisacrime.com

 

 

Home Leadership

Whatever our position in life we will inevitably be put in a position where we are required to lead,

Whether that position is as a parental leader, a scout leader, a manager or as a business owner or

Someone that others look to for guidance.

To be most effective in our role as a leader we must be able to empower those we lead

in order for them to be more effective and efficient in their position.

There are far too many people who are put in a position of leadership simply because they did good in the field,

However they lack the necessary skills to empower the people they lead.

                    Here are five ways to effectively empower those you lead be more efficient:

      Share the vision

     Leadership Skills – Development Issue Paint the big picture for those that are a part of your team. Let them know that they are a part of something that is

Bigger than any one individual. Let them know that this is a team effort, and without them doing their part the vision can

Never be fulfilled. Sharing your vision will give your team something more meaningful to work towards, and more of a purpose

For the work that they do, regardless of how insignificant it may seem. With a vision everything has purpose.

Delegate important task

Most leaders find it hard to delegate important task, because they feel that if it is to be done right they have to do it themselves.

This is especially prevalent among new entrepreneurs. The fact is no one person can do everything. So it is sometimes better to

Delegate to others who can do the job at 90% instead of the job not getting done at all. Some would disagree, however in every

study that I have ever seen 90% done is always better than not done at all.

Whenever important task are delegated it empowers those who are given the task, because they feel a new level of trust and responsibility. Read More→

Advertisement Ideas: Make It Pop!!!

 

LOOK > Cool Balloon Art: Do You Like Balloons?Summer Sizzle Backyard BBQIn advertising and marketing it is imperative to make sure that your message pops and creates a buzz about your business. When one begins to fire up ideas for their advertising and marketing they must consider what  they want to accomplish with the ad. Do you want your ad to create awareness or do you want it to drive traffic.  The idea of all advertising be it print, radio, TV, or social media advertising the key is to grab the audience’s attention and keep their attention and give them a reason to do business with you.  The idea you have must target your desired audience and create a reason for that audience to do business with you.  There are so many choices to make when deciding to advertise you want to do your research so that you choose the right avenue that will pop.

Wallpaper-Color-Explosion-Rays-1024×1280Look at this photo and look at how vibrant it is and how it pops of the page. This is the image you want to consider when planning your advertising and marketing in print your images need to pop. When doing radio or TV you want a commercial that pops that grabs your audience and leaves the audience wanting more so they respond positively to your message. When you hire someone to be your voice make sure that voice pops and helps to deliver your message effectively. Read More→

Advertisement Ideas: Why You May Be Sucking At Business!

One of the biggest mistakes entrepreneurs and marketing  executives make is that they do not research the culture and thus think they have the greatest idea to implement that will bring much success. These 7 examples show you how not understanding the market you are advertising to can adversely affect your brand image and thus decrease your cash flow.  There are many examples of this in the market place my favorite example was when Chevy tried to market their NOVA in Latin America. They were unsuccessful because NOVA means doesn’t go in Spanish and thus didn’t sell many of that model.  It is imperative to know what your message translates to and how people of different cultures will perceive your message.

 Another reason you may be sucking at business is the misuse of grammar and  punctuation. This advertisement misused the apostrophe s when it was intended to show these events as plural.  I have seen it on numerous occasions where the wording should be we accept major credit cards and it read we except major credit cards. The consumer is going to think twice about doing business with you if you have misspelled advertisements.

Small Descriptive Sign NO ADVERTISING MATERIALAnother reason you may be sucking at business is because you do not have advertising material that is effective or  That effectively delivers your message.  I had decided to launch The FREE HUGS Campaign  and I made a hand written sign. That sign was not effective and did not give off a professional image so I went and had a professional banner made and it was more effective.  At first I didn’t have advertising materials with me Now I make sure I have my business cards and any promotional material for projects I am involved in to share with people. I have instituted a 3 foot rule so if someone is with on 3 feet of me I will talk to them as you never know who you may meet and how they can assist you or how you can assist them. When I sold advertising space I found it amazing the excuses that I would hear and I would walk away think now I know why you may be sucking at business.

Turn Down MoneyMany people are sucking at doing business because they are turning down opportunities. I host a TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT and I invite people to come to The WRPBiTV Studios to tape a segment for my show. I am always surprised by the amount of people who will say no I am not interested and then when I see  them they complain how they are struggling. WRPBiTV offers my guests a chance to buy the clip of their appearance to use in their marketing for $125 and many of my guests turn that down. Again this is why they may be sucking at business. Think about it you have a business and you need positive exposure in the market place and you don’t take advantage of opportunities that someone is presenting to you.

One of the reasons you may be sucking at business is poor customer service. I remember working for Footlocker and the one thing that was stressed was to greet the customer within 5 seconds and make them feel welcome. I would greet the customers and begin to ask questions so that I could better meet their needs. I became so proficient that I had people coming to the store asking for me by name and if I wasn’t working my manager told me that many would leave the store. When I left Footlocker and went to work for Athlete’s Foot word got around and people found me. In addition to delivering good customer service I got to know the sports culture of the community where I worked. When I worked at The Footlocker in Wellington I knew about the Muck Bowl and the fact that the kids liked to buy the Tall Tees and decorate them themselves. I went to The District Manager and asked about ordering an extra gross (144 tall tees) in white to sell for Muck Bowl Week. At first he said no then he approved the order. We sold out of tall tees that week.  The reason you may be sucking at business is that you are not delivering what the consumer is after.

Closed MindedYou may be sucking at business because you think you know everything and are not listening to others. I remember being out one day soliciting for The American Cancer Society Relay For Life and I asked a Pizza Place for a donation of  10 large pizzas for the pizza lap he said he wasn’t interested. Guess what 6 months later he was closing his doors. The pizza places that did make a donation received great publicity and business from those involved in Relay. The reason you may be sucking at business is because you are not open to receive.

If you have a business then business motivational quotes can also help ...To overcome your sucking at business put people first, advertise, create a good experience when people deal with your business, be creative in your marketing, seek opportunities to maximize your business.

Advertisement Ideas: 10 Ways To Stop Sucking At Business!!!

1: Know who your target audience

2: Know the culture of where your business is

3: Make people feel important

4: Advertise regularly with a consistent message

5: Participate in local events

6: Support charitable causes

7: Create a recognizable brand

8: Attend Networking events and follow-up with the people you meet

9: Always carry your business cards

10: Put people before profits.

This is a special guest blog done by Tina Pugliese of Pugliese PR!!!

Advertisement Ideas: The Ins and Outs Of Public Relations!!!

What’s In and What’s Out in Public Relations

By Tina L. Pugliese, APR, Pugliese Public Relations

 

PR experts sound off: “How would YOU define public relations?”

If done correctly, public relations is capable of reaching a large audience on a small budget. What is best about PR is that it communicates in a way that advertising cannot. By using its advanced technique, PR is like a third-party endorsement of your business, products, and services by a credible, independent source.  Here are some trends on what’s in and what’s out in public relations. 

... public relations. Thanks to our great network of editors and freelance

What’s In?

Face-to-Face Public Relations. Studies have proven, and it might be more so in the next decade, that connecting is what is going to keep us going, as opposed to loud pitching campaigns. 

Micromedia PR. Use of specialized tools (usually micro-blogging) like Twitter to connect journalists, bloggers, analysts and PR/marketing together in an efficient, unobtrusive, targeted, and productive way. 

Social Media Mastering. Social Media is public relations. It has now become just as important to create a name for yourself online as well as offline.  Look into Facebook, Twitter, LinkedIn and YouTube, among others.

Stronger Media Relationships. It will be more important than ever to secure and build stronger media relationships. 

Going Green. You cannot open a magazine, scan a Web site or read a newspaper without hearing about a company’s transformation into eco-friendliness. There are dozens of environmentally themed television shows not to mention networks. Helping Mother Earth is a great thing and becoming the proponent of all things green may help your bottom line as well.  Read More→

Advertisement Ideas: Who Is Walking Through Your Door?

Collinsville Relay for Life kicks of Jan. 23JDOGG Lederman Honors Community Leaders and Creates A World With Less ...Pin it Like Image

 

Today’s entry is inspired by some encounters I had while out promoting and collecting for The American Cancer Society Relay For Life and seeking guests for my TV Show, which airs on www.wrpbitv.com at 6:30 PM EDT. The first stop I made was to Best Friends Animal Hospital, where I was greeted by someone who was anything but friendly. I stated I understood that I was catching them at a bad time and asked if I could leave my business card as I am inviting people to be guests on my TV Show. In was told no and to get out of the office. I left and I wondered does this person realize the opportunity that he missed today as I would have written something positive, tweeted out a positive tweet with a link to their site, posted a posted review on Facebook, mentioned them in a positive light in this blog. He probably didn’t understand the idea that a solicitor today may be a customer/client tomorrow. So think about it you never know who is walking through your door and how they can be of service and value to you. Everyone who contacts your business can be of some help or may know people who can use your products and services. I did call The Animal Hospital and left a lengthy message explaining all the ties I have to people with pets and how people trust my recommendations and if he wanted to make amends I would like to speak to him. I don’t anticipate a return call but I know that it is important to walk in your truth and close the book on issues of the day that may have upset you.

 The Animal Hospital wasn’t the only one who needs to learn who is walking through the door. I stopped by Thaler’s Printing and was greeted by the owner who said that he couldn’t give today to which I stated sir I am only asking for $1 or $2 to help create a world with less cancer and more birthdays. He said if he did that he would have to close his business. I then said no problem I would like to leave you my business card as I host a TV Show and help businesses to maximize their message. He said he didn’t need my card or need my help. I said wow you just complained how you were struggling and I am giving you a chance to overcome that struggle. he said I just told you that to get you to leave. To which I said so you lied to me and I left. I find it amazing that someone can be in business for 35 years with the attitude of this business owner. The sad part is he missed an opportunity as I need business cards, post cards, banners,  and other printed materials and I know many people who could use his services Guess what he loses out and will continue to struggle. Read More→

Advertisement Ideas: No Time For Assholes!!!

 

No Assholes Please! In his book The No Asshole Rule Robert I. Sutton shows one how to deal with assholes and  the damage that they do and ways to overcome their negativity. He deals with work place assholes. I have encountered non-work place assholes and decided that there is no time for assholes. Recently I was at The City of Sunrise 4th Of July Concert and fireworks collecting donations for The American Cancer Society. I did very well collecting $248 to help create a world with less cancer and more birthdays.  I stood at the exit asking people to donate to the cause. One young person about 26 years old asked how do I know you aren’t going to take the money and buy beer. I should have ignored him  but I allowed my pride to get in the way and I became a bit confrontational and this created a scene and I became the asshole to the point where his girlfriend put her elbow to my throat. At that point I backed off wished them Namaste and knelt in prayer. It was at that point that I realized I have no time for assholes as I stooped to a lower level that doesn’t serve me or the charity well. I learned that next time, don’t even dignify this person’s comment with a reply and to continue to do what I do. I realized that there is no time for assholes because there are many people who will support the cause and will appreciate what I am doing. I have come to realize that what I teach others about some will, some won’t , so what, some waiting, next. I have come to realize that the less time I spend dealing with assholes the more successful I become. Read More→

Advertisement Ideas: How To Reverse A Negative Trend!!!

Olive Garden: Free Kids Meal

As I skimmed the business news today and saw that Darden Restaurants had reported a downward trend in earnings and dividends for The Olive Garden Operations I immediately thought what would I do if I was a marketing director to reverse this trend? The answer came easily step up the marketing and advertising so as to drive traffic and increase the amount of visits a patron will make to the restaurant. This thinking is the opposite of what most companies do and as a result of cutting the marketing and advertising budget the downward earnings trend continues. The key to being successful and making your share holders happy is to constantly be in front of the consumer and give them a reason to patronize your business. It is imperative to look at why your sales are off and why the dividend payouts are dropping.  One key factor is inconsistency in the operational process of  the business.  In a chain like The Olive Garden it is important to empower the General Managers of the individual restaurants to make marketing decisions. A good general manager will know who his customers are where they are coming from and how to get them coming back.  I recently had the pleasure of having The Olive Garden in Boca Raton, FL sponsor the survivors/caregiver dinner at The American Cancer Society Relay For Life of Boca Raton. The district manager was very supportive and is now sponsoring the survivors/caregivers dinner at many of The Relay For Life Events in South Palm Beach County. As a result of their support this particular Olive Garden is hosting The Relay For Life Wrap-Up Party that is being supported through other sponsorships. This Olive Garden will also see more business as every participant in Relay For Life is being promoted to patronize this Olive Garden. In sponsoring community events you have the chance to reverse a negative trend.

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Starbucks recently announced a price increase, which is one way to reverse a negative trend as people will pay for something they desire and perceive to have value. In increasing prices though you risk a loss of customers who may go to a competitor whose price is cheaper. It is very important to keep the perceived value in your product so that you can reverse any negative trends. Starbucks while raising some prices also maintained the perception that it was worth it. Starbucks also is running many special promotions so that the price increases will not be perceived as that bad by their customers. For Example you get a Starbucks Gold Card which allows for $.50 refills on ice tea and coffee so you pay the $.10 more for your first drink but you do a refill so you still save a substantial amount of money. In promoting The Gold Card Starbucks maintains their customer base as Starbucks customers tend to be very loyal to the brand. Read More→

Advertisement Ideas: Street Walking As A Marketing Strategy!

 In marketing sometimes you have to use the direct approach and be like the street-walker who searches for her clients by putting herself out there. I am not saying to use sex to sell, I am saying  use a direct approach to find clients/customers. Many years ago I introduced a philosophy of The 3 Foot Rule, where if someone is with in 3 feet of you talk to them and see if they may be of service and value to you and if you will be able to be of service and value to you. Like the street-walker you must have your package and your price structure in place. The street-walker displays her wares openly  and draws attention to her self. This leads me to the question as to how are you directly marketing yourself.

 I use  street walking as a marketing strategy by always having my business cards with me as you never know when an opportunity to network and share who you are and what you do with others will arise. In talking directly to people you open up new opportunities to cultivate clients/customers. In being sales oriented and always closing you begin to build brand recognition while also creating a buzz about who you are and what you do and why people should be doing business with you.  Like the street-walker who is constantly show herself off you should be in the market place showing yourself off. Though a street-walker may have many one time clients/customers she may also have steady clients/customers. The key is to attract steady customers by delivering excellent service and giving added value.  The question to ask is how am I going to keep people coming back? Read More→

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