Advertisement Ideas: How To Effectively Use Cause Marketing!
How many of you went out this week and bought a pint of Penn Jillette Magic Swirtle Ice-cream developed for Walgreens as part of his task as a finalist on All Star Celebrity Apprentice to benefit Opportunity Village? I did and I will probably buy another pint or 2 before Sunday’s Final Episode. As I bought the ice-cream I began to think wow what an effective cause marketing campaign. I then began to ask the question why aren’t more business people using this tactic? The answer was simple it was because they didn’t know how simple a cause marketing campaign is to run.
While I was checking out at Walgreens the register prompt asked if I wanted to donate to The American Cancer Society. I again thought wow great cause marketing. I have witnessed cause marketing and have seen it work very effectively over the last 35 years. I remember the aisles of smiles campaign for The Muscular Dystrophy Association where if you bought certain Proctor and Gamble products they would donate to The Muscular Dystrophy Association. I have seen several programs known as give back nights done with local restaurants with great success. Cause marketing can be a very effective marketing tool if done correctly. Read More→
Advertisement Ideas: Lessons From Celebrity Apprentice!!!
On Sunday May 19, 2013 The All Star Celebrity Apprentice will be named. It has come Down to Penn Jillette and Trace Adkins. Both of them have been great competitors and represent great charities. Penn is representing The Inclusion Project and Trace is representing The American Red Cross. Through this season I have observed many lessons. As I watched the final task, which was to design a DELISH Ice Cream Flavor for Walgreens and then present it at the party I began to think who is going to bring in the most money? Trace used a lot of his key contacts on task one which he won teaching us to strategically plan when you can use your key contacts again. Penn has a huge contact list and is well liked teaching us that it is important to treat everyone with dignity and respect.
Each player taught us a lesson that we can use to improve our personal and professional lives. Read More→
Advertisement Ideas: The Importance Of A Tag Line!!!!
When you walk into a networking function how are you known. I have developed the moniker Jonathan JDOGG Lederman, The Spiritual Emcee Maximizing Your Message so as to encompass what I do and how I am of value and service to those who elect to hire me and use my myriad of services. One of my clients helps people with investments and fixes their financial rating so I gave her the moniker(tag line), Monica Bailey, The Financial Fixer. If you are an entrepreneur it is imperative to have a tag line that is easy to remember and effectively describes who you are and what you do. If you work for a corporation or small mom and pop operation it is important to create a tag line so that your customers/clients will relate to you and continue to do business with you. As you develop your tag line think what do I do and how do I want to be perceived.
McDonald’s has done a great job of creating tag lines that are easy to remember and resonate with their target audience. Over the years they have had many tag lines. One thing has remained consistent and that is their logo. Their logo is one of the most recognized logos in the world. The reason it is so recognizable is that they spend money on marketing and branding and make these two elements a priority. I use McDonald’s for example purposes only. Read More→
Advertisement Ideas: How To Use Print Media Effectively!!!
Many times as I present the opportunity to do advertising in a magazine like La Bonita Kidz and Teenz I will hear I don’t do print advertising or print advertising doesn’t work for me or print advertising is dying. These statements concern me as it shows me that business owners are missing out on what is still a viable way of communication. True the trend over the last 10 years has been to focus more on an internet/social media based campaign as more and more people are seeking information via the internet. However there will always be a segment of the population that turns to print media as they enjoy reading. The trend in the last 5 years has been for advertisers to find the niche newspapers and magazines that reach their desired target demographic and instead of using the shotgun approach to use the single bullet approach.
The first question you must ask is to use print media effectively is what is my target audience reading and what do they respond to. I am always surprised when a business owner tells me their target audience is everyone. This is a big fail because you are not going to appeal to everyone and when doing your strategic marketing plan you need to know who your most desirable client is and what they are reading. For example if you want to reach a 25-54 year old mother, earning 100K+ annually living in a 200K+ home you want to check out www.labonitakidz.com. Knowing who your target audience is will help you use print media effectively. Read More→
Advertisement Ideas: How To Create A Positive Presence In The Community!!!
What have you done today to let people know who you are, what you do, and why they should use your products or services? Did you send out a tweet, post on Facebook, post on LinkedIn, post a blog entry, hand out fliers, attend a networking event, make calls to those you haven’t spoken to in a while, sent emails with a special offer, or did you choose to do nothing? If you are not reaching out to people on a regular basis you are missing out on growth opportunities. Remember in many cases you get a few minutes to make an impression that will last for a long time.
Advertisement Ideas: The Ways To Create A Positive Presence In The Community!!!!
The first thing to remember when creating a positive presence in the community is that customer service can make or break your company!!!!
On Thursday (4/25/13) I was out scouting locations to host a workshop when I went into Lefty’s in Coral Springs. I stood at the bar for nearly 5 minutes and finally walked to where a group was standing in the food prep area and asked if the GM was in I told her that I had been waiting for nearly 5 minutes and by the way 3 people just seated themselves and may need a server. Her reply was don’t tell me how to run my restaurant. At that point I said I guess I won’t be holding my workshop/meeting here and I left. An employee followed me out of the restaurant and confronted me about going to other restaurants in the plaza. I simply stated I do not want to argue with you I am doing fact-finding. A few moments later the GM came out and confronted me saying I had embarrassed her in front of one of her food suppliers. I stated that is business wishing her Namaste and walking away at which point she called me a liar. I went to my car and thought wow they weren’t that busy but they had time to be confrontational. Guess who won’t be patronizing Lefty’s. Read More→
Mr./ Mrs. Business Owner It Is Time To Wake The F UP!!!
I can not tell you how many times I wanted to yell into the phone this week “Wake The F Up”, as I encountered many business people who just don’t seem to understand that everyone calling your business is a potential customer or may know someone who can use their product or services. In one instance I called Myotis Salon and Boutique at 9:30 AM and the gentleman answered the phone I introduced my self asking if I could speak to the person that handles the marketing and community outreach and was told you selling advertising I open at 11 AM you call back then. I found this to be strange as I know from my experiences the best time to discuss advertising and marketing is when you are not open so you can devote your time and attention to the conversation and be fully engaged. Think about it had the gentleman been open to receive or polite he would not be in this blog being used as a bad example of conducting business. He could have said sir I would like to speak with you however I am involved with a another project right now please call me after 11 AM. Remember it is not what you say but how you say it. I ask you do you think I am going to recommend his services to my female colleagues who could benefit from his services. Read More→
Advertisement Ideas:Your Business Doesn’t Have To Be Slow!
As I sell advertising for La Bonita Kidz and Teenz, www.labonitakidz.com, I hear over and over my business is slow I can’t advertise right now. I always think why is your business slow? The answer is simple because you are not advertising and you are missing opportunities. I also think the reason your business is slow is you are shutting out ideas because of your programmed response of I am not interested. By not being interested in opportunities and not advertising your business remains slow. The reality is that your business doesn’t have to be slow. You have the power to drive traffic by being creative and proactive. I have covered this in this blog on several occasions and those who have used some of the ideas have shown a spike in their business.
Having an awareness as to what is happening in the marketplace will help you to increase your business. Ask yourself what pain do I take away? After you answer this question then you can come up with a plan of action to promote yourself effectively and create a desire for your products or services. This month baseball season started and I began to think how can one capitalize on the fact that people are going to be following their favorite team for 162 games and how can I use this to my advantage? The answer was to promote things like Pitch Like An All Star, where I teach people how to improve their copy writing and presentation skills. Or Hit a Home Run With Your Publicity, where I teach people how to secure free publicity through effective media relations. By incorporating the baseball theme you create something that is relevant, entertaining, and resonates with your desired target audience. Read More→
Advertising Ideas: Finding Your Why?
As I sat at lunch today (4/5/13) at The Progressive Black Men National Conference along with Clifford Townsend, a Mindset Coach and Speaker I had the pleasure of hearing a presentation by one of the alumni members about finding your why? As I listened to him speak about brotherhood and finding your why I thought what if a business could convey their why in advertising?
You can visit www.pbm1989.org to find out more information about Progressive Black Men and the work they are doing. You can even consider sponsoring them and having an opportunity to share your why. The key is to define your why.
In finding your why ask yourself why am I in this business? Ask why I opened my doors this morning? Ask why you are promoting what you are promoting. I have always stated that facts tell and stories sell. By having a why story you will resonate with people who can relate to you and thus want to do business with you. I am often asked JDOGG why do you do what you do? My answer is because I have a desire to help other people excel and I have learned if you help enough people get what they want you will get what you want. I also answer because I know that marketing works for people do business with those they know like and trust. By sharing your why with others they begin to know you, like you, and trust you. Read More→
Advertisement Ideas: Jeff Zelaya Shares Tips On Maximizing Your Message!!!
Recognize these 4 men? They are Anthony Robbins, Les Brown, Deepak Chopra, and Dr. Wayne Dyer. They all share one thing in common and that is they are personal development speakers often referred to as motivational speakers. In the following entry Jeff Zelaya explores the anatomy of a Motivational Speaker.
Everything about a Motivational Speaker
by Jeff Zelaya- Guest Blogger